{"id":57,"date":"2008-02-24T21:57:00","date_gmt":"2008-02-24T21:57:00","guid":{"rendered":"http:\/\/outrarede.wordpress.com\/2008\/02\/24\/reviravolta-na-midia\/"},"modified":"2018-01-16T19:53:51","modified_gmt":"2018-01-16T19:53:51","slug":"reviravolta-na-midia","status":"publish","type":"post","link":"https:\/\/silvioeberardo.com\/2008\/02\/24\/reviravolta-na-midia\/","title":{"rendered":"Reviravolta na m\u00eddia!"},"content":{"rendered":"

O Ricardo Jord\u00e3o fez um coment\u00e1rio interessante<\/a> sobre onde vai a m\u00eddia online, baseado numa pesquisa americana. O Brasil ainda n\u00e3o tem dados deste tipo, mas as conclus\u00f5es que podemos ver s\u00e3o as seguintes:<\/p>\n

1. Os fan\u00e1ticos por videos on-line n\u00e3o s\u00e3o fan\u00e1ticos por televis\u00e3o.<\/p>\n

2. Um fan\u00e1tico por videos on-line assiste 10 vezes mais videos do que um cara que gosta de assistir videos on-line.<\/p>\n

3. O fan\u00e1tico por videos on-lne, na busca de material fresco, surfa em web sites obscuros, desconhecidos pela massa internetiana e quase piratas.<\/p>\n

4. Todos os tr\u00eas tipos de audi\u00eancia de videos on-line visitam o YouTube. 54% das pessoas que assistem videos on-line assistem no YouTube.<\/p>\n

5. A turma que assiste videos on-line moderamente assiste nos sites das grandes m\u00eddias, como CBS e ABC, equivalente a Globo.com e Sbt.com.br<\/p>\n

6. Aqueles que eventualmente assistem videos na web assistem muita televis\u00e3o.<\/p>\n

7. O usu\u00e1rio fan\u00e1tico por videos on-line tem entre 18 e 24 anos.<\/p><\/blockquote>\n

Um fato interessante, tamb\u00e9m segundo o Ricardo, \u00e9 que a m\u00eddia online n\u00e3o est\u00e1 substituindo a m\u00eddia televis\u00e3o. Est\u00e1 nascendo um novo p\u00fablico, talvez, inexplorado por aquela m\u00eddia. Ent\u00e3o, se temos um novo p\u00fablico, e um nova m\u00eddia (a web, o celular), talvez a maneira e a forma do conte\u00fado distribuido por estes meios para este p\u00fablico tamb\u00e9m n\u00e3o sejam os mesmos.<\/p>\n

Um exemplo interessante desta mudan\u00e7a \u00e9\u00a0 programa feito para a web – o The 9<\/a>, do Yahoo, apresentado pela Maria Sansone<\/a>. Usa a midia TV via web, pra falar de novidades na web. O site\/programa tem anunciantes de peso, como a Pepsi. Aqui no Brasil, este tipo de tend\u00eancia deve come\u00e7ar a se repetir em breve. \u00c9 s\u00f3 esperar.<\/p>\n","protected":false},"excerpt":{"rendered":"

O Ricardo Jord\u00e3o fez um coment\u00e1rio interessante sobre onde vai a m\u00eddia online, baseado numa pesquisa americana. O Brasil ainda n\u00e3o tem dados deste tipo, mas as conclus\u00f5es que podemos ver s\u00e3o as seguintes: 1. Os fan\u00e1ticos por videos on-line n\u00e3o s\u00e3o fan\u00e1ticos por televis\u00e3o. 2. Um fan\u00e1tico por videos on-line assiste 10 vezes mais … Ler mais…<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[12,20,22],"tags":[42,43],"jetpack_publicize_connections":[],"yoast_head":"\nReviravolta na m\u00eddia! – Silvio Eberardo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/silvioeberardo.com\/2008\/02\/24\/reviravolta-na-midia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reviravolta na m\u00eddia! – Silvio Eberardo\" \/>\n<meta property=\"og:description\" content=\"O Ricardo Jord\u00e3o fez um coment\u00e1rio interessante sobre onde vai a m\u00eddia online, baseado numa pesquisa americana. 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